Telling your startup story and launching a marketing campaign doesn't have to be daunting. Here's a laid-back guide to get you started:
Be genuine about why you started your business and what makes it unique. People love authenticity, so don't be afraid to share your journey, the highs, the lows, and everything in between.
Consider teaming up with a well-known voice from Russian-speaking countries to add some extra buzz to your story. It could be an actor, influencer, or just someone with a captivating voice that fits your brand.
Now comes the fun part—animation! Whether it's playful illustrations or slick motion graphics, animation brings your story to life in a way that grabs attention and sticks in people's minds. So, get creative, experiment with different styles, and let your imagination run wild.
While animation is undoubtedly the fun part, there's a science behind it that ensures success!
The process kicks off with preproduction, where I meticulously plan with the client what information product target audience needs to hear and establish the tone of voice. Through multiple iterations, we refine the script until it's just right!
Then, production begins, following a structured pipeline. First up is storyboarding, where we map out the visual narrative. Next comes the iteration of rough animatics, allowing us to visualize the flow of the animation.
Once approved, we dive into illustrations, bringing the characters and scenes to life. This careful planning and execution ensure that our animation not only entertains but also effectively communicates our message to the audience.
