Aviata, a ticket service provider, wanted to make it easy for their audience to understand their main features. They needed short, snappy videos that could fit on different ad platforms.
I came up with a simple idea: "How to buy flight tickets in 15 seconds." – series of explainer videos exactly that length. Plus, being smart about it, designing them to work in both horizontal and vertical formats for different platforms.
Design your content to fit different platforms for maximum impact!
The campaign launched across various ad platforms with these quick explainer videos. And it worked! People engaged more because the videos were short and sweet. Aviata effectively got across what they're all about, grabbing potential customers' attention.
